The website path

Every stop, side by side.

All of these are working, not pictures. Each one replaces something clunky a business does by hand today, and any of them can be on your website, in a design like the path or something clean and simple.

01

Website

Fast, found on Google, and built around the one thing you want a visitor to do. Everything else on this path is optional and bolts onto it.

Your business
What you do, where you do it, and one clear next step.
Under a second on a phone. Found on Google. You edit the words and photos yourself.
02

Hours and locations

Live opening status from your real hours, public holidays included, with tap-to-call and directions. The most-asked question, answered before it is asked.

Checking
(today)Closed
Locations
12 Example Street, YourtownCall
Hours come from one place, so the site, Google and the door sign never disagree.
03

Online booking

Appointments, tables, site visits, drop-offs. Customers pick a time you are genuinely free and get a text confirmation.

30 minute appointment
Hi Margaret, you’re booked with Your business on Wed 8 Oct at . Reply C to change.
04

Quotes and estimates

A few questions and a real range using your rates, or a quote request that arrives with everything you need to answer it.

Instant estimate
Size
Option
Quantity1
Medium$650
Standard$0
Priority$150
GST$80
Estimate incl. GST$810 to $986
Lead time: 2 to 3 weeksValid 30 days
Uses your real rates. Confirmed after a quick call.
05

Online store

Products, services or menu items with real stock and real pricing. Orders land in the same place as everything else.

Gift voucherIn stock$50
Starter pack3 left$120
Monthly planIn stock$39
Real stock, pickup or delivery, and the order goes straight into your system.
06

Payments

Invoices, deposits and card payments from the site or a text. Reminders go out on their own. Paid lands in your accounting.

Invoice #1043Due in 7 days
Your order #1043$412.50
Card, Apple Pay, bank transfer. Reminders go out on their own.
07

Gallery

Artwork, projects, rooms, dishes, before-and-afters. A gallery that loads fast, looks right on a phone, and opens each piece full-screen.

Drop in photos, it does the rest: sizes, captions, ordering, and a full-screen view that works on a phone.
08

Customer login

Patients, clients, members, riders. A private area with their history, their plan and what is next. Email link, text code or authenticator.

margaret@example.com
No password to remember. The link signs you in.
09

Forms and signatures

Intake forms, agreements, certificates. Filled in on a phone, signed with a finger, filed automatically. No printing, no scanning.

Service agreementPDF
  1. Sent
  2. Filled in
  3. Signed
  4. Filed
10

Progress tracking

A job, an order, a treatment plan, a return. Customers see where it is up to without ringing you.

Your order #1043
  1. Received
  2. In progress
  3. Ready
  4. Done
  5. Invoiced
Started. Sam is on it.
Tap any stage to see what the customer sees at that point.
11

Messages

A message box on the site that answers the usual questions on the spot, hands the rest to you, and replies politely after hours so nobody is left hanging.

Hi, ask me anything about Your business.
The usual questions get answered on the spot. Anything else goes to you, and after hours the customer is told when to expect a reply.
12

Reviews

Pulled from Google every night. Nothing to copy, nothing goes stale.

★★★★★4.9 on Google, updated nightly
The software path

What runs behind the website.

The office and the field: the job board, the staff app, automation, reporting, and the Microsoft 365, devices, security and backups underneath it all.

01

Job board

Replace the whiteboard, the spreadsheet and the group chat. Every job, who has it, and where it is up to, on one screen the whole office shares.

To do1
Hot water
Coastal · Sam
Today1
Leak, room 4
Riverside Clinic · Sam
On site1
Safety audit
Northgate · Lee
Done1
Switchboard
Harbourview · Kai
Move a job and the customer’s progress page, the calendar and the invoice all update. Nobody re-types anything.
02

Staff app

Today's jobs, clock on and off, and site forms filled in on the phone at the job. Payroll and certificates come out the other end.

8:00Harbourview, switchboardDone
10:30Riverside Clinic, room 4Next
2:00Coastal, hot water
03

Automation

The five things someone does by hand after every booking, done by the system every time, including at 2 am.

When a booking is made on the website
04

Systems talking

Website, bookings, jobs, accounting and email sharing one set of facts. Typed once. This is the software behind the site.

WebsiteBookingsOrdersXeroMicrosoft 365SMS
One booking becomes a calendar entry, a job, an invoice and a text, without anyone typing it twice.
05

Reporting

Jobs done, invoiced, overdue, pulled from the systems that already know. A screen, not a ritual.

Jobs completed
M
T
W
T
F
S
S
45
done
$18.4k
invoiced
3
overdue
Pulled from the job board and Xero. Nobody builds this in a spreadsheet on Friday afternoon.
06

Approvals

Leave, purchases, quotes over a limit, discounts. Whatever needs a second pair of eyes goes to the right person, with everything they need to say yes.

Waiting on you3 open
Annual leave, 14 to 18 Oct
Sam · Leave goes to the roster owner
Purchase order, $1,240 pump
Lee · Over $1,000 goes to the owner
Quote 2291, 12% discount
Kai · Discounts over 10% need a second yes
Each one arrives with the detail behind it, from the phone or from email. One tap, and the roster, the order or the quote moves on.
07

Customer app

Their jobs, their bookings, their invoices, where things are up to. Built for your business, so it does exactly what your customers need and nothing else.

Your order #1043
  1. Received
  2. In progress
  3. Ready
  4. Done
  5. Invoiced
Started. Sam is on it.
Tap any stage to see what the customer sees at that point.
08

Microsoft 365

Email, sign-in, sharing and backups tidied. Mostly configuration, not new licences.

Tenant health67%
The Microsoft 365 you already pay for, set up properly. Most of this is configuration, not new licences.
09

Devices

What you actually have, whether it is patched and backed up, and one button to cut a lost laptop off.

4 devices1 need attention
One list of what you actually have. A lost laptop is cut off before the phone call about it is over.
10

Security

The Essential Eight as a scorecard, with the fix behind each number. A report insurers and tenders accept.

Essential EightMaturity level 1
A report your insurer and your tenders will accept, and the fixes behind each number.
11

Backups and monitoring

Sites, systems and email watched around the clock, backed up nightly, and restore-tested, because an untested backup is a guess.

WebsiteUp, 0.31s
Job systemUp, backed up 2:00 am
EmailBacked up 2:10 am
File serverBackup missed
Monitored around the clock. If something is down or a backup is missed, we know before you do.